I really never believed anything would help my hair from looking dull and frizzy. I was wrong. Actually, the first time I used Malibu C Color Wellness Shampoo I was amazed at how wonderful it smelled and how the lather was fluffy and soft. So I was just happy about that but didn't expect anything more. However, after just a few shampooing's, I really could tell that my hair was softer. Now that I have used it for about three weeks, I have noticed that the frizzy look is about 75% less. I'm excited and can't wait to see how my hair looks in a few months.