I've used Malibu C Swimmers Wellness Shampoo and Conditioner since I was a teenager, back when the product was named Malibu 2000. This has been the only shampoo/conditioner that has kept my blonde hair soft and manageable throughout almost daily swimming. I don't use any other shampoo and recommend it frequently. Please don't go out of business or I fear I'd never be able to swim again! :-)